Flappers and Prohibition

An exciting time like no other

Following the end of the First World War, despite economic hardships there was an optimism and a thirst for anything new and exciting. Influences from the US, including new music such as Jazz and Swing had a huge impact on culture and the 1930s music scene. After decades of prohibition in the US, a new generation began to shun the traditional norms and there was an explosion of new lively music and frenetic dance styles. Gone were the corsets and constricting dress and up went hem lines with the birth of the ‘flapper’. In these collections we have perfectly captured the essence of this time. Whether you stomp your feet to the legendary Duke Ellington or strut your stuff to Charleston songs, it is all about fun, freedom and optimism. “I’m getting nostalgic for an era I wasn’t born in.” YouTube Review

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Following the end of the First World War, despite economic hardships there was an optimism and a thirst for anything new and exciting. Influences from the US, including new music such as Jazz and Swing had a huge impact on culture and the 1930s music scene. After decades of prohibition in the US, a new generation began to shun the traditional norms and there was an explosion of new lively music and frenetic dance styles. Gone were the corsets and constricting dress and up went hem lines with the birth of the ‘flapper’. In these collections we have perfectly captured the essence of this time. Whether you stomp your feet to the legendary Duke Ellington or strut your stuff to Charleston songs, it is all about fun, freedom and optimism. “I’m getting nostalgic for an era I wasn’t born in.” YouTube Review
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